Digital Marketing Executive
Payable Pvt LtdThe Role
The Digital Marketing Executive owns Payable's paid digital channels — Meta (Facebook & Instagram), TikTok, YouTube and Google — from planning to reporting. The role turns budgets into qualified merchant leads and brand awareness, spots trends early, and keeps every marketing workstream moving on schedule. Beyond paid media, the role is the dependable coordination point for the wider marketing team's initiatives.
Questions and answers
Who is hiring for Digital Marketing Executive?
Payable Pvt Ltd advertised this Full-time vacancy on Agency.lk. You can submit an application on this page.
What does this job involve?
Plan, build, launch and optimise paid campaigns on Meta Ads Manager, TikTok Ads Manager, YouTube and Google Ads (Search, Display, Performance Max).; Own audience targeting, bidding, budget pacing and A/B testing of creatives, copy and landing pages.; Manage monthly ad budgets and keep spend within plan.
What qualifications and skills are required?
Diploma or degree in Marketing, Communications, Business or a related field — or equivalent practical experience.; Professional certifications (Meta Blueprint, Google Ads, CIM, SLIM) are an advantage.; Minimum 2 years of hands-on digital marketing experience (in-house or agency).
Where is this job located?
The advertised location is Colombo, Sri Lanka. The work mode is On-site. Check the advert for travel and eligibility requirements.
Is remote work available?
The employer lists the work mode as On-site. Confirm any flexibility with the employer using the information in the advert.
When was this job posted?
This vacancy was posted on 3 Nov 2026.
How do I apply for this job?
Read the full advert, then use the application form on this page to provide your contact details and CV. Sign in if you already have an account.
When does the application period end?
No separate closing date is shown for this vacancy. Check the job description for any application dates and confirm that the listing is still accepting applications.
Responsibilities
- Plan, build, launch and optimise paid campaigns on Meta Ads Manager, TikTok Ads Manager, YouTube and Google Ads (Search, Display, Performance Max).
- Own audience targeting, bidding, budget pacing and A/B testing of creatives, copy and landing pages.
- Manage monthly ad budgets and keep spend within plan.
- Run full-funnel campaigns: awareness, merchant lead generation, retargeting and product launches.
- Set up and maintain tracking: Meta Pixel / Conversions API, TikTok Pixel, GA4, Google Tag Manager and UTM conventions.
- Monitor campaigns daily and act on under-performance quickly.
- Track, analyse and report on campaign performance weekly and monthly, with clear, actionable insights.
- Report on core KPIs: reach, CTR, CPC, CPM, cost per lead (CPL), lead-to-merchant conversion and ROAS.
- Spot social and platform trends early and turn them into timely, on-brand content ideas.
- Brief designers and video editors, and review creatives before launch.
- Produce quick social graphics and short-form video edits where needed (a plus, not required).
- Stay current on digital marketing tools, platform updates and best practice, and recommend new ideas to improve results.
- Keep marketing workstreams aligned and on schedule; maintain the campaign calendar and task tracker.
- Juggle multiple workstreams and escalate blockers early.
- Coordinate with internal teams, agencies, influencers and external vendors to deliver campaigns on time.
- Conduct market research, competitor analysis and customer-insight gathering to inform strategy.
- Work with the Sales and Merchant Acquisition teams to align campaigns with revenue and onboarding targets, and to improve lead quality.
- Support the wider marketing team on other initiatives — events, launches, PR and partnership campaigns.
Requirements
- Diploma or degree in Marketing, Communications, Business or a related field — or equivalent practical experience.
- Professional certifications (Meta Blueprint, Google Ads, CIM, SLIM) are an advantage.
- Minimum 2 years of hands-on digital marketing experience (in-house or agency).
- Proven experience running paid campaigns end to end on Meta and at least one of TikTok, YouTube or Google Ads.
- 1–2 years in marketing coordination, operations or campaign support, managing timelines and multiple stakeholders.
- Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads and YouTube advertising.
- Comfortable with GA4, Google Tag Manager, pixels and UTM tracking.
- Good analytical skills; confident in Excel / Google Sheets and building simple performance dashboards (e.g. Looker Studio).
- Excellent written and verbal English; Sinhala and/or Tamil is an advantage for local campaigns.
- Organised with project tools (Notion, Trello, Asana or similar).
- Design skills in Canva, Adobe Photoshop/Illustrator or short-form video editing are a plus.
About Company
Fintech & Payments
Since its inception in 2016, PAYable has empowered over 22,000 MSME merchants across Sri Lanka, effectively making it the single largest mobile POS service provider in the country. By eliminating all major cost barriers, PAYable has successfully motivated merchants - who were thus far excluded from the ability to accept cashless payments - to adopt and champion credit and debit card payment acceptance. PAYable currently powers transactions on the VISA, Mastercard, CUP, AMEX, JCB, Lanka Pay and Alipay networks, is completely PA-DSS compliant and offers end-to-end security, ensuring cardholder information remains 100% secure. Built to foster inclusivity, PAYable technology is able to adapt to business integration requirements, map customers business processes, integrate to 3rd party in-app and hardware solutions and conform to international standards.
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